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Successful E-Commerce
09/28/2007 13:15:12 / happy
Internet activity soared in the late 90’s. Many joined the bandwagon of cyber technologies in their enterprises. For this reason, internet growth is impeccable resulting to the emergence of internet revolution. Then, Web 1.0 was introduced within the commercial sites and eventually, web business prospered. Web business owners later realized that putting up a business online is more than just putting up a website.
With the growing need in sustaining the customers’ online needs, eCommerce has been introduced, a new word that became so popular these days. E-Commerce depicts the vast market available in the World Wide Web (www). It’s unstoppable and is being innovated everyday.
If you’re into venturing business and you see that online business is good for you, learn E-Commerce. Understand that e-commerce carries anything and the web is such a complex market, yet money is involved in each online transaction. However, it’s important to know that similar to a typical business, there may be some mishaps happening in the long run. Unless you take note of your business needs and aim for a profitable goal, you can never tell what would happen the next day.
Online Business Success is e-commerce
How does one become successful online? Successful stories from the Web 1.0 phenomenon also abound and these successful businesses in their electronic commerce ventures are surprisingly alive and well in the Web 2.0 context.
How can one be successful in their e-commerce? There are certain pointers that can prove to be helpful in e-commerce. These are applied by the most successful merchants online.
1. Consumers use the web to do their homework i.e. compare prices of products, look into reviews, etc. however, most people prefer directly going to their local retailers because of its immediacy. This should be a pointer to consider in setting up an ecommerce, namely, how do you turn site visitors (the potential buyers of your product) to actual buyers of your product?
2. Most websites are overly decorated. Simplicity is beautiful when we are talking about the website’s loading time. Painstakingly slow loading time kills the website. If it takes a lot of time to load, site visitors will move on to the next site. The general rule is to limit your load time from 2-10 seconds.
3. There is a huge disparity between the emphasis to advertising and the process involved in nailing a deal or closing a sell. Web-based enterprises usually focus on the hype that advertising gives. Letting people into your site is one thing, but if they cannot navigate within the site properly, they will eventually give up trying to figure it out. The information architecture of the site should be as good as the advertising and the hype. The web site of your business should be intuitively designed. Shopping and looking for items on display should be as easy as going to the mall or grocery.
4. Many firms focus on fancy nitty-gritties such as sounds, flash animation and graphics without coherence with the e-commerce process of searching, reviewing, buying, etc. Find ways so that buyers can shop in a breeze.
5. Immediacy is important. Most sites do not have a feedback mechanism that is speedy and tangible. The customer should be given that assurance. Nowadays firms have call center hotlines to call, yet surprisingly, most e-commerce sites do not even list their phone numbers, leaving the prospective buyer to emails and online forms.
If you are serious with your e-business, then finding solutions to these most basic of online problems is a must. Remember that people would not come if the site is not sound and stable, and they won’t buy if they are not satisfied.
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