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Forums >> Self-Marketing & Personal Brand Development >> Planning and developing own branding strategy

Total Views: 163 - Total Replies: 1

POSTED BY: bizzy24 on 09/25/2007 15:19:19

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A good starting point would be to define the term:

what's Branding?

"Branding is the concept of influencing the way people percept onself -by employing a disciplined image and self-marketing strategy."

Note: This is my own definition. If you're curious to know more, go to Wikipedia's Personal Branding website.

Wikipedia's Definition:

Personal branding is the process whereby people and their careers are marketed as brands. It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging. The term is thought to have been first used and discussed in an 1997 article by Tom Peters.

More reading for newbies can be found here.

I hope this helps.

POSTED BY: Fedail on 09/27/2007 17:17:53

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Personal Brand is how other people see you and what they think of you. It’s you, your values, background, abilities, qualifications and what you stand for. It’s a technique designed to influence how others perceive you, and turn that into (sales) opportunities.

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