Marketing Personalization Tips

By: Fedail Mood: happy Date: 09/25/2007 10:22:28 Music: None

Marketing, if not done diligently or done without the application basic conversational etiquettes, can have a counterproductive effect. An effective marketing strategy encapsulates every aspect that tends to establish a relationship with the prospects. Unlike a general marketing campaign aimed at the world at large, the effective marketing strategy should be people-oriented and highly personalized campaign. Here are a few tips that’ll help you in launching an effective personalized business marketing campaign:

1. Salutation: While addressing an existing customer or a prospect in any kind of correspondence, always use his or her name instead of general “Dear Customer”. Preferably use the first name or depending on the prevailing customs in your country, you may use either the full name or the surname preceded by Mr./Miss/Mrs. This simple practice immediately establishes a personal bond with the recipient, which is extremely vital in establishing business relationship. After all, establishing relationships is the prime objective of every marketing technique.

2. Greetings: Whenever a customer or client buys your product or service, invariably, you collect certain personal data directly from him/her. Date of Birth is one such record you should always ask from the customers/clients while selling them your products/services. Just follow it up by sending a “Greetings!” message either through email or by post on their birthday. You can also send personalized Greeting Cards on special occasions, like Christmas or New Year.

3. Personalized Gifts: Most business houses indulge in distributing freebies and gifts on purchases or to the existing customers in order to market their products or services. If you are planning similar exercise for your organization, always remember that the choice and presentation of the gift will decide the effectiveness of this marketing strategy. The gifts should be personalized preferably with handwritten notes instead of mechanically printed ones. The choice of gift should represent the market goodwill of your organization, i.e., it should neither be too expensive nor too cheap, but ideal enough to showcase your personalized touch.