Subject: Planning and developing own branding strategy
Content: A good starting point would be to define the term: what's Branding? "Branding is the concept of influencing the way people percept onself -by employing a disciplined image and self-marketing strategy." Note: This is my own definition. If you're curious to know more, go to Wikipedia's Personal Branding website . Wikipedia's Definition: Personal branding is the process whereby people and their careers are marketed as brands. It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging. The term is thought to have been first used and discussed in an 1997 article by Tom Peters. More reading for newbies can be found here .
I hope this helps.
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