Title: Elevator Pitch
Category: happy
Blog Entry: In business terminology, an Elevator Pitch , or Elevator Speech, is a quick (around) 30-seconds intro about the product, or service, or individual, or a business. Basically, an Elevator Pitch is the first impression you give to the prospects about your business. There are different perceptions about the nature of content an Elevator Pitch should contain. Some think that it should be just an intro, while others advocate that it should be descriptive to some extent about the product or service. But one thing that these two views converge upon is that it should be aimed at pushing the prospect towards the product or service by several notches, just like you’d like to hop several steps on an elevator to reach the destination quickly. Here, the destination is the sale of product or service. The importance of an Elevator Pitch to a business can never be overemphasized. It’s the first impression the prospect gets at the potential of your product or service. Most entrepreneurs tend to take Elevator Pitch lightly because they consider the time limit to be too tight to showcase their products or services in a cogent manner. However, the tight time limit is the X-factor of an Elevator Pitch. If you are able to impress the prospect within 30 seconds, he will be yours for 30 years provided you play your cards astutely! Here are some of the characteristics that an Elevator Pitch for your business must have: 1. It should be clear and devoid of any ambiguous terms or phrases that can have two meanings under the similar circumstances. 2. It should be focused on the products and/or services you offer. 3. It should stress on the benefits that the prospect can derive from the products/services on offer. 4. It should be devoid of any verbose and difficult words that are not easily understood by an average person. 5. It should be compelling enough to generate the initial interest in the minds of the prospects.
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