Title: Business Networking
Category: happy
Blog Entry: If you segregate the phrase ‘Business Networking’, its meaning becomes easy to decipher. Simply put, ‘Business Networking’ means networking undertaken to solicit business. The networking may be with any individual or organization but the purpose of networking remains constant, i.e., soliciting business.
The business network may involve employers, employees, colleagues, suppliers, and sales people etc. – basically, anyone within and without the organization. The premise of business networking is that everyone has some contacts that can be used to solicit business. It’s always better to approach a prospective business with some referral rather than a cold-calling to strangers.
Business networking is not just about exchanging business cards. It’s much bigger than mere mechanical gestures. In fact, an effective business network involves tremendous social skills to charm people in a relatively short period of time. The exchange of business cards should be seen more as an afterthought (but a vital afterthought!). The stress should be on building a relationship by getting to know each other. A pleasant conversation leaves an indelible mark on a stranger and invariably, a business opportunity is round the corner with this simple exercise.
Another premise of business networking is mutual benefit. Both the parties stand to gain by establishing a business network with each other’s organization. In an ever-shrinking e-world, geographical and political boundaries have been rendered impotent. The businesses are getting closer by the minute. And thanks to business networking, the scope of businesses has grown by leaps and bounds. The national businesses have gone multinational and the multinationals have assumed cult status. And do you think, this is achieved overnight? As a matter of fact, it is the result of “Business Networking in progress” for the past several years.
The concept of online business networking websites, though of recent origin, has assumed gigantic proportions and has redefined the entire global approach towards business networking. In the changing times, no business can afford to overlook its presence on these Business Networking websites.
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